General Statements:

•A proposed ad for the White Album: "You're eating breakfast and in exactly forty-nine hours you could be the proud owner of Beatles' album number 1. Or, of course, you might get number 3972, but that's pretty good too".

•Prior to Apple purchasing the property, the building had housed a theatrical management firm owned by bandleader Jack Hylton (Granados, S. Those Were the Days. p. 36).

•The Sundance Kid (a member of the Hell's Angels) stated that he needed money to fly back to the U.S. from London stating that he would reimburse Apple by selling his bike when he returns to the states. The Apple Press Officer gives permission for this transaction. When asked what Allen Klein would say about the expense, the Press Officer replied, "F*** the P.O. I'll pay for it myself if I have to".

•Memo fr: The Beatles. to: Everyone. Try to think of suggestions for a subsidiary for Apple which would put out more freaky sounds (memo of June 26 '68).

•John referring to the Tonight Show appearance: ...it was the most embarrassing thing I've been on.
Interviewer: The only thing that came across was that you had lots of money to give away.
Yoko: That's bad. (McCabe/Schonfeld p. 106. For the Record).

•Richard Branson came to Apple to see if he could get one of the Beatles to contribute music for a flexi-disc that was to be distributed with a magazine he was running called Student. It was in early 1969 that Taylor finally got John and Yoko to submit a tape, which turned out to be a recording of the fading heartbeat of the couple's miscarried baby...Branson and his recently acquired lawyers found the recording to be quite unacceptable. Soon after that meeting, and using the Christmas card that Taylor had signed as evidence, Branson served Taylor with court papers and attempted to sue the hapless publicist for breach of contract claiming £10,000 in damages. Taylor was very upset by the incident and circulated a memo to Apple management that they could take the damages out of his wages should Branson prevail. Fortunately for Taylor, Branson decided against taking him to court (Granados, S. Those Were the Days. p. 120).

     Credit/Debit Figures:

•Magic Alex's 72-track console was eventually sold for £5.

•Derek Taylor wants an ad agency to publicize the White Album. The man at the agency asks Derek how much he plans to spend, and is it closer to £6,000 or £60,000. Derek stated it was closer to £60,000. Suggestions were made about flying a wind sock from the post office tower and skywriting. Television would cost £13,00 per minute.

•The White Album was to be sold for £4. A proposed ad, costing £56,000, would have said that the value would go up due to the numbers embossed on each record sleeve. Ron Kass said that he could approximate sales of 500,00 and the budget should only be 2 % of sales. £ 56,000 was too expensive.